Report > 2026 State of Real-Time Workflows Report: Game Technology & Beyond
The AI Paradox: Productivity Gains, Workforce Anxiety, and the True Cost of Adoption
In 2025, the story was adoption. In 2026, the story is impact.
With 69% of respondents actively using generative AI, organizations have quickly moved from asking “Should we adopt AI?” to “How much it is improving our workflows?”
TL;DR There are still many hurdles to overcome before we see sustainable business value from AI.
While some organizations (and industries) already report significant gains, nearly one third of survey respondents said they see few or no measurable improvements since implementing AI. At the same time, concerns about job displacement, content quality, compliance, and creative liberty are fueling deep anxiety.
“I worry that my company isn't adopting AI fast enough and we will be outgunned very quickly, which is why I push for it as hard as I do. In a few years we might not even be needed, so we need to position ourselves as industry leaders.”
Producer, Advertising or marketing agency
Below are five key insights that indicate where the real-time workflows are delivering clear benefits, as well as where significant challenges remain.
Table of Contents
Insight #1: The AI Tool Landscape Has Diversified
ChatGPT was the leading LLM used in 2025, with Google Gemini and Anthropic Claude well behind. Today, organizations are diversifying their AI toolboxes. ChatGPT has approximately the same share as last year (48% vs 46%) but both Gemini and Claude have essentially doubled their shares.
Which AI technologies (i.e. large language models (LLMs)), AI image tools, or 3D model tools are currently used at your organization?
| Category | 2025 | 2026 |
|---|---|---|
| ChatGPT | 46 | 48 |
| Google Gemini | 15 | 27 |
| Anthropic Claude | 11 | 24 |
| GitHub Copilot | 12 | 19 |
| DeepSeek | 10 | 4 |
| Midjourney | 7 | 8 |
| Stable Diffusion | 8 | 4 |
| DALL-E | 3 | 3 |
However, not every tool has grown. The image generation flat-line seen for Midjourney and DALL-E are likely a result of the shift those tools have made into the primary chat interfaces of the frontier models themselves. Though DeepSeek declined, the open-source landscape has grown significantly since the launch of our survey, and hence many models were not reflected in our findings.
An increasingly more sophisticated user base will likely demand that markets specialize to meet their task needs and output quality. At the same time, questions around token efficiency and data trust with frontier model developers may swing the pendulum back toward open-source or open-weights models like Kimi K3 where significant token advantages and data ownership can be gained.
Why This Matters
AI tool diversity has exploded, and organizations are discovering which AI use cases deliver the most value. In response, they are building systems to operationalize AI efficiently rather than standardize within a single platform. This rapid maturation signals that integration is moving from experimentation to deliberate operational strategy where companies will likely consolidate models and even develop proprietary tools based on open-source or open-weights models.
Takeaway
The future of AI is multi-model, not platform-centric.
Insight #2: AI is Shifting from Content Generation to Research Partner
Code generation remains the leading AI workflow application, but research and development has emerged in second place. Increasingly, users see AI as a collaborator that supports exploration, solves problems, and assists with important decisions.
How is your organization currently using generative AI in its workflows?
| Category | ||||||
|---|---|---|---|---|---|---|
| Code generation, reviews, testing | 36 | |||||
| Research & development | 23 | |||||
| Content creation | 23 | |||||
| Imaging/prototyping | 20 | |||||
| Data analysis | 17 | |||||
| Not currently using GenAI | 31 |
It’s important to note here that nearly one in three professionals do not currently use generative AI. This may be due to security concerns, perceived gains, or regional regulation. Given the concerns that emerged in this year’s survey, it will be interesting to see how this number evolves in coming years.
“We don’t use AI. I suppose we might eventually train our own for certain tasks, but in Japan, IP protection is very important. We cannot use any publicly available LLMs.”
Visual artist or animator, AAA Game Studio
Why This Matters
As trust builds, AI productivity gains are being felt upstream in the workflow. Organizations that have adopted AI, value it to accelerate planning and discovery, not just production. This distinction from creator to collaborator may define the most successful AI implementations over the next several years.
Takeaway
AI has moved beyond a production tool to become a thinking partner.
Insight #3: The Real Costs and Measured Impact of AI
The most eye-opening finding of this year’s report is how significantly AI implementation is affecting users. There were four clear detriments from AI selected by at least 35% of respondents:
- 50% cited job insecurity or fears of role redundancy.
- 50% were concerned with poorly produced or inaccurate AI-generated content.
- 48% worry about ethical or compliance concerns.
- 36% fear that AI has reduced creativity or human input in their workflows.
What challenges or negative impacts has the incorporation of AI introduced into your workplace?
| Category | |||||||
|---|---|---|---|---|---|---|---|
| Job insecurity or concerns about role redundancy | 50 | ||||||
| Poorly produced or inaccurate generative AI content | 49 | ||||||
| Ethical or compliance concerns | 48 | ||||||
| Reduced creativity or human input in processes | 36 | ||||||
| Difficulty integrating AI tools into existing workflows | 26 | ||||||
| Increased pressure or scrutiny from leadership/executives | 26 | ||||||
| Other | 13 |
Based on your experience so far, how much has generative AI accelerated your production and development workflows per project?
Think about end-to-end project timelines, from initial work to final delivery.
| Label | Value |
|---|---|
| Less than 5% faster | 11 |
| 5–10% faster | 14 |
| 11–25% faster | 13 |
| 26–50% faster | 9 |
| More than 50% faster | 6 |
| Too early to tell | 15 |
| No measurable acceleration | 32 |
Interestingly, if you break down the results by region, APAC leads in AI productivity gains while NORAM and LATAM lead in workforce anxiety:
- 74% of APAC respondents report workflow acceleration from AI, the highest of any region.
- 56% of NORAM and 83% of LATAM respondents were concerned about AI impact on job security.
Why This Matters
For the first time, we see an AI productivity paradox. Respondents reported AI-related challenges at nearly the same scale as AI-related benefits. The biggest challenge facing organizations now is not how to make it work, but how it can be governed responsibly while maintaining trust, quality, and workforce engagement.
“AI is being put into everything, but though it does improve speed when it works, it can often take a lot of time to prompt it correctly to give it context, so you gain maybe 20% speed, and lose 5-10%, so a net of maybe 10% speed gain overall. The downside is that there's more code coming in that people don't really understand as well.”
Staff Gameplay Engineer, Indie Studio
Takeaway
The age of AI execution is here, and the next phase of enterprise AI adoption will be governance.
Insight #4: Automotive & Manufacturing Lead in AI Productivity
Among all industries surveyed, Automotive & Manufacturing (A&M) demonstrates one of the most balanced and successful approaches to AI adoption. They reported the most meaningful productivity gains while maintaining some of the lowest levels of workforce anxiety and operational friction. Here are some key statistics:
| Category | |||||||
|---|---|---|---|---|---|---|---|
| Fear of job insecurity | 30 | ||||||
| Ethical concerns | 19 | ||||||
| Concerns around poorly produced AI content | 37 | ||||||
| Code generation usage | 52 | ||||||
| Research and development usage | 37 | ||||||
| 25-50% faster production increase | 19 | ||||||
| 11-25% faster production increase | 22 |
The reason for this success may be tied to the strict regulations automotive companies and suppliers must adhere to. Because these organizations already operate from well-established governance frameworks with clear inputs, defined outputs, and measurable quality thresholds, they can introduce AI more quickly and see results sooner.
Why This Matters
Baked in accountability leads to greater productivity and improved workforce trust. AI applied to code generation and data analysis in these environments produces outcomes that are easier to verify and correct. The key is to solve the challenge of handling sensitive data first.
Takeaway
The most successful AI transformations are not necessarily the fastest or most aggressive. They are the most intentional.
Insight #5: Aerospace & Defense is an Emerging Industry to Watch
An emerging industry in our survey is Aerospace and Defense (A&D).
70% of A&D respondents use real-time tech for visualization and simulation, while 40% are creating Virtual Reality/ Augmented Reality (VR/AR) experiences.
- 80% of A&D respondents use AI for research and development (highest in the survey).
The adoption of real-time technology by A&D companies is well above the overall average (23%). Like automotive, A&D operates within strict regulatory environments. As our data pool increases, it will be interesting to see how real-time and AI integrations shape their workflows and workforce.
Why This Matters
Real-time technology has expanded well beyond gaming to become essential production infrastructure for industries with the most demanding technical and operational standards. This shift is helping organizations turn the promise of AI into practical outcomes in the physical world.
Takeaway
AI use in A&D is not exploratory usage. It reflects a sector quickly integrating AI directly into their mission-critical technical workflows.
The 2026 data reveal that a diverse mix of industries are moving beyond AI experimentation and into AI execution, but with mixed results. Despite widespread adoption, 50% of respondents report concerns about job insecurity, 50% cite issues with inaccurate or poorly produced AI-generated content, and 36% worry that AI is reducing creativity and human input. At the same time, industries such as Automotive & Manufacturing demonstrate that meaningful productivity gains can be achieved without the same levels of workforce friction.
As a result of AI’s proliferation, organizations are asking:
- How much value is AI actually creating?
- How can we ensure quality and accuracy?
- What governance do we need around AI?
- How do we accelerate productivity without eroding trust, creativity, or workforce confidence?
Based on what we see, the organizations facing the hardest transformations should follow the example set by those that have pulled ahead. By following clear governance frameworks, teams can develop environments where humans and AI can work together safely and effectively.
Takeaway
The greatest AI challenge may be ensuring that today's efficiencies do not come at the expense of tomorrow's talent, expertise, and innovation.
"If we want this industry to survive, we need to think generationally."
Senior Product Manager, Software Company