Report > 2026 State of Real-Time Workflows Report: Game Technology & Beyond
The AI Paradox: Productivity Gains, Workforce Anxiety, and the True Cost of Adoption
The 2026 State of Real-Time Workflows Report: Game Technology & Beyond
In 2025, the story was adoption. In 2026, the story is impact.
With 69% of respondents actively using generative AI, organizations have quickly moved from asking “Should we adopt AI?” to “How much it is improving our workflows?”
TL;DR There are still many hurdles to overcome before we see sustainable business value from AI.
While some organizations (and industries) already report significant gains, nearly one third of survey respondents said they see few or no measurable improvements since implementing AI. At the same time, concerns about job displacement, content quality, compliance, and creative liberty are fueling deep anxiety.
“I worry that my company isn't adopting AI fast enough and we will be outgunned very quickly, which is why I push for it as hard as I do. In a few years we might not even be needed, so we need to position ourselves as industry leaders.”
Producer, Advertising or marketing agency
Below are five key insights that indicate where the real-time workflows are delivering clear benefits, as well as where significant challenges remain.
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