Bottom Line

This report indicates that continuous testing practices are shifting toward hybrid execution, broader quality ownership, and increasing use of AI across testing workflows. Respondents report operational benefits, alongside gaps in cost attribution and governance maturity. 

While AI-augmented testing offers undeniable benefits—improving code quality, democratizing test creation, and accelerating delivery—it demands a sophisticated approach to management. In 2026, testing leaders will be judged not by automation volume, but by governance maturity, AI accountability, and cost efficiency per validated release. 

Organizations that succeed will be those that view testing not as a cost center, but as a strategic asset. By investing in the right hybrid infrastructure, upskilling their teams, and measuring what truly matters, these leaders will secure their place at the forefront of the digital future. 

Acknowledgements 

Thank you to the professionals who participated in the survey and to Panterra for analysis support. 

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