Chapter 5: Modernization

Leveraging Technology: AI and Semiconductors

Adapting to AI Demands 

Artificial intelligence is becoming a foundational automotive capability. According to our survey, 71% of respondents say AI/ML now impacts their vehicle product design, with 24% reporting extensive use and 47% citing partial integration. And while over half of organizations (55%) still use AI primarily for development tasks like code generation, simulation, and analytics, a substantial 45% now embed AI directly into their products. Most striking, 70% of teams that deploy AI in vehicles say their models are not deactivated or gated.