Imagery

Photography 

Imagery should strive for a modern, aspirational, visionary approach to DevOps, but preserve a composed, polished sense of professionalism that resonates with higher C-Suite audiences. Aligning with the broader brand system, imagery should be relevant and captivating, and should communicate a sense of bold confidence, but should not be overly playful or flashy. The ‘triangle’ brand elements can be creatively integrated with photography, utilizing a number of techniques such as layering or cropping. 

Preferred Formats: 

• PNG for diagrams and UI screenshots JPEG for photos and marketing visuals 
• SVG for vector-based images (scalable) 
• MP4, Animated SVG, or Lottie for animation (GIF is acceptable for graphics not requiring high resolution) 

Ensure high resolution (at least 1080p for presentations and websites, 300 DPI for print materials). 

Usage & Licensing: 

• Use company-branded templates for consistency. 
• Ensure stock images and third-party assets have proper licensing to avoid copyright violations. 
• Do not modify approved assets/imagery without approval from the marketing team.