The Data Control Paradox: Top Priorities vs. Biggest Barriers

Enterprises Want High-Quality Data — But Don’t Always Get It 

While data quality is a top priority, it’s also enterprises’ greatest challenge. Our survey found that 39% of enterprises face data quality or validity issues — again potentially leading to issues like software defects and application quality concerns. This concern is followed by testing across complex systems (30%) and sensitive data/personally identifiable information compliance (26%).